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Thread: Penguin and panda algorithm differences?

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    Penguin and panda algorithm differences?

    Penguin and panda algorithm differences?

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    Registered RH-Calvin's Avatar
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    Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", in particular "content farms", and return higher-quality sites near the top of the search results.

    Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
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    Registered sulbha's Avatar
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    Panda- is the algorithm that measures the quality of “content” on a site. Content that has been used from other sites, & lower quality sites such as “content farms” are ranked lower than higher quality sites. Panda also measures how “optimized” your site is. Over use of keywords on a page will get you lower rankings.

    Penguin - is the algorithm that measures “ Backlink Quality”. If your links are spammy or coming from poor domains, your site can be penalized and/or put in the sandbox.

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