We know that content in a web page must be unique and attractive so that it will get rank in search engines and engage audience, most of the times bounce rate will drastically decreases if the content is compelling.
What about comments in a web page? Do they have the ability to create impact on the ranking? Let's discuss how it works actually. Google crawlers can find the difference between main content and user comments. Instead of putting keywords in the content, add them in comments, it will generate more impact, and can cause to rank in search engines. This way comments cause to show up your web page in results.
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