Items that will improve search rankings in the new formula include:
- Number of semi-colons on the page.
- Use of the term 'fluffy' in the domain.
- Heavier weighting for the .name top-level domain.
- Using seventeen empty font tags before the first hyperlink.
Li also mentioned some of the criteria that could get a site banned from Google's search results. Some of these items include:
- Claiming to have nude pictures of Britney Spears just to get page views.
- Having the sequence of letters "rtg" alone or within a word more than once on a page.
- Directly linking to Google search results without prior written consent from Google.
- Using the term 'blog' as a verb on any page within a site.
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