How to optimize home page content?
How to optimize home page content?
Create content by placing long tailed keywords.Create eye catching content with unique headers,bullet points,relevant images.Include call to action,incorporate social media.Place meta descriptions,header tags,anchor texts,image alt tags.
In the following ways wisely you can optimize the home page content there are substantial content,use keyword wisely,make your proposition value clear,optimize the headings.
A variety of different traffic types come to your homepage, so it needs to cater to every one of your buyer personas -
1.That's a lot to ask of one page!
2.Set your goals. ( ...
3.Create content.
4.Optimize the page for Search Engines (SEO).
5.Create an eye-catching header.
6.Build the menu/navigation.
7.Include Calls-to-Action (CTA).
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*Ensure it’s at least as good as your competitors’ homepages. If yours isn’t as good as theirs then you can’t expect to rank higher than them.
*Everything should have a specific purpose. Because anything that isn’t encouraging visitors to take positive action is distracting them from doing so.
*Aim to get visitors to click beyond your homepage. This reduces your site’s bounce rate and increases the average visit duration – both of which send positive signals to Google.
*Make it immediately clear as to who you are and what you do. A tagline or sentence in the header area, below or next to your logo, is a good way to achieve this.
*Make a memorable statement or offer. In 10 or so words, say something that will make people take notice and remember you.
You can write a small information about company and services which are you providing by including main keyword of the website.
Use content format correctly and use navigation to simplify the homepage ..The homepage should not be the cause for bounce rate so optimising it in correct way is important
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