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Thread: theories on exchanging links and pagerank

  1. #1
    Senior Member Kyle's Avatar
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    theories on exchanging links and pagerank

    There's lots of talk about pagerank not being as important as it used to when ranking your pages in Google. People are saying there is more emphasis now being placed on the anchor text of inbound links.

    I have thought this for a while... and I believe that link exchanges are extremely important now regardless of the pagerank of each site (well.. dont exchange with people below PR3). Not any old link exchange, but link exchanges with TOPIC-RELATED sites.

    I'm in the process of developing MotorcycleClothing.com and will spend lots of time developing link exchanges. Link exchanges with motorcycle/auto sites ONLY. This isn't for the pagerank necessarily, it's for the recorded PR3+ inbound link that says 'Motorcycle Clothing.com' from other MOTORCYCLE sites.

    What am i getting at? I think 10 links from motorcycle sites that are each PR4 is worth more than 1 link from a generic PR7.

    What's funny about this 'strategy' is that its the way things are supposed to be done. Motorcycle sites should exchange links with motorcycle sites. Not travel, casino, or blogs. I'm not saying you can't exchange links with travel sites, but.... you won't get as much of a bonus.

    I think this info plays into the 'over optimization' theory. People thought they were getting penalized for over optimizing. I believe these people just didn't have enough topic-related inbound links.

    This also makes sense with the comments of how much more important major directory inclusions are... like Yahoo and DMOZ. Well, with the theories above... being listed in the official Google directory would be HUGELY important. Not only would you get lots of pagerank, but a guarenteed topic-related link.
    Last edited by Kyle; 04-26-2004 at 11:38 AM.
    Kyle

  2. #2
    Registered Member incka's Avatar
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    My theroy is despite your PR, it's what PR the sites that link to you are that counts. I'm using MSN Emotions for this example.

  3. #3
    Administrator Chris's Avatar
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    I agree Icebane, its local rank.

    However the side effect of this is multi domain spammers that cross link related sites with duplicate content is doing very well. You know the types of sites I'm talking about.

    The end result of making this change was that relevancy decreased because people willing to run duplicate content on multiple domains got a head start on people running legitimate websites.
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  4. #4
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    I do think on-topic links matter quite a bit more (localrank), but I don't under-estimate the value of an off-topic link either.

    I'd exchange with an off-topic site.

  5. #5
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    SEO sortta aside here. All links are good, but whats the point of exchanging with unrelated sites anyway? Not like either site will benefit with anything but pagerank, and that is only a small part of ranking sites in the search results.

    Incka, the problem with your theory is that you cannot control the incoming links. Therefore a site cannot be rated on the value of its incoming links, which is why the PR of your site is what matters and not the PR of the incoming links. (i think you know this so i may be miss-reading your post, sorry if i am)

  6. #6
    Senior Member Kyle's Avatar
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    Ah right, local rank...I guess that's what I'm talking about. Just did some searching and I see I'm not starting some new topic of discussion.

    So keeping it short and sweet, I support local rank theories.
    Kyle

  7. #7
    Senior Member chromate's Avatar
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    I wouldn't be too keen on exchanging links with an off topic site. As jaffro says, what's the point? It looks spammy, it looks linkfarm like, it's no use to your users and it wont score any major points with google either.

    Search engines these days really seem to be focusing their efforts on measuring page semantics more than anything. If a search engine can figure out what a site's about and how it relates semantically to other sites, then they're better placed to give a searcher what they want. Unfortunately, as Chris says, this idea can be hijacked by spammers pretty easily. But then again, spammers will be spamming whatever the weather

    I would however exchange links with a site that has tenuous links with my site topic. For example, an exchange between a general health site and a diet site.

  8. #8
    Trench Warfare
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    Link exchanges should be done for traffic... like you said, the local rank thing is important, but so easy to manipulate.

    Maybe even easier than previous methods such as guestbook and blog spamming - atleast now, they dont need to ruin other people's sites with spam links . They can do it all themselves.
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    Last edited by ozgression; 02-06-2011 at 05:42 AM.

  9. #9
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    hmz

    There are so many benefits of link exchanges.
    - anchor text from partners
    - anchor text form your link pages
    - localrank
    - a well-built links directory makes your site credible
    - you get TARGETTED traffic from your link partners
    - a well built directory also gets traffic from search engines which you can monetize etc.etc.

    I am getting sick of dumb seos. Recently I read an article by one of these "gurus" where he gave advice on the hilltop algo. He admitted that, hmm, he does not understand math very well, but he is an algo expert. I bet most SEOs have never ever written a single program solving even the dumbest algo problems. They don't know elementary stuff like algo complexity, let alone stuff like hash tables, union-find operations, graph algos etc. That's why they make up so many fairy tales. Themes, topics bla bla. They can't read a technical paper even if their mediocre life depended on it.
    Google does not use the hilltop algo, it probably uses local interconnectivity, which is DIFFERENT from the hilltop algo. The most annoying part is that some of them don't get the difference between a document and a web site

  10. #10
    Registered Mike's Avatar
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    I did think that icebane, but my emotions site doesn't seem to support that claim. Like me, Sean and Jaffro are all linking to each other. Jaffro is on the first page, Sean is on the fourth, and I'm on the fifth. Although saying that Jaffro made his site first, meaning that could have something to do with it.
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