Fastclick popunders?

**dolphin** · 04-23-2004, 07:46 AM

Anybody knows whats going on with Fastclick popunders? Is it just me? The last 2 days I have lost almost 50% of my impressions???!

Odd

Dolphin

**incka** · 04-23-2004, 08:34 AM

Rectangles have earned me more than popunders this month... Leaderboards in the lead... My CPM is low for popunders, even thought I have a 8% CTR on them...

**Chris** · 04-23-2004, 08:58 AM

I haven't noticed any dips. Tuesday and Wednesday were my highest days of the month. Yesterday dipped slightly, but not by much.

**incka** · 04-23-2004, 09:03 AM

Wednesday was my highest day too...

**dolphin** · 04-23-2004, 09:06 AM

That is very odd. Fastclick ads are known for their steady revenues, unlike adsense. Rarely does dips of this nature happens. In fact the skyscrapers are almost neck and neck in terms of revenue with the popunders. Usually popunders are almost twice as better.

Traffic and other banners are normal. Hmmmm..... odd. Thanks guys for your inputs.

Dolphin

**dolphin** · 04-23-2004, 09:09 AM

Yes, Tuesday & Wednesday were HUGE for me as well, close to $20/day. However its just been the last 2 days thats been happening. I wonder what it could be....

dolphin

**Paypopup** · 04-30-2004, 12:11 PM

Maybe they are having shortage of ads.

**incka** · 04-30-2004, 02:13 PM

My last few days have been even higher. This is strange...

Fastclick have no shortage of popups. Within the last 2 months I've shown less than 60 defaults for the over 20,000 popups I have shown.

**thebillionaire** · 04-30-2004, 07:56 PM

Which of your site's have popups because I cant find a single popup.

**dolphin** · 04-30-2004, 08:01 PM

Not sure if this is against fastclicks TOF. But for almost a year I had being getting approx $3.50 CPM for my site. The last week its back down to $2.30. So yeah, a big drop for no apparent reason.

I've switched to Tribalfusion's pops for the better.

Dolphin

**ozgression** · 04-30-2004, 09:47 PM

I do not think it is against FastClick's TOS to discuss earnings... Only Adsense seems to have this puzzling rule.

BTW, I 35% drop in pop-under earnings in the last week is quite a large drop. May this be caused by FastClick's new ad formats?

That is, could the fact they have more formats to sell/offer means that:

1) They are not focusing (as much) on selling their pop-under inventory.

2) The fact that FastClick has so many advertising options, means that advertisers are spreading their advertising budgets across different sizes, thus decreasing their demand for pop-unders.

Lower sales numbers and logically, lower CPM - since their is lower advertiser demand. The old supply and demand theory. (I hope that made sense

)

Or maybe, it is the stigma that is related to pop-up/under advertising and the fact that most people try to block them. I notice that the Google toolbar doesnt block fastclick pop-unders, btw.

Cheers...
________
Ford GAA engine specifications

**incka** · 05-01-2004, 04:00 AM

I'm getting over 9% CTR on my popunders yet I'm only getting about $3.20 eCPM on them...

**dolphin** · 05-02-2004, 05:51 PM

Thanks guys,

Hey Oz you are right. I've got rid of the lower rate popunders and now Im back to $3.60 eCPM. Cool!!

Dolphin

**thebillionaire** · 05-02-2004, 06:17 PM

Dont popunders annoy people (I've never used them so Im not sure)? And where are the popunders on your site Incka and dolphin?

**dolphin** · 05-02-2004, 06:23 PM

They probably do. But I dont think popunders are nearly as bad as popups. Also they only see the popunders once every 24 hours. So its not too bad....I think.

Dolphin