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Thread: You can now use Trademarks in Adword Campaigns...!

  1. #1
    mastermind michael_gersitz's Avatar
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    You can now use Trademarks in Adword Campaigns...!

    Last edited by michael_gersitz; 04-13-2004 at 12:05 PM.

  2. #2
    Roll Tide! mobilebadboy's Avatar
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    the company will still block the use of trademarked terms in ad text when trademarks owners complain.
    I hope those mail servers are warmed up.
    Shawn Kerr .com

  3. #3
    mastermind michael_gersitz's Avatar
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    I don't know why you would not want your name in Ads, free promotion for you...., right?

  4. #4
    Roll Tide! mobilebadboy's Avatar
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    Well yes and no. You're name is getting out there, but it does you no good. Say if Reebok decided to use 'Nike' in their ads, someone searches for Nike, ends up at Reebok's site and buy's a pair of Reebok's instead, that doesn't do Nike much good does it?
    Shawn Kerr .com

  5. #5
    mastermind michael_gersitz's Avatar
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    It can go both ways.

    I think google made the right decision. This way, people can send them a message telling them they don't want there name in Ads, and then Google can make up a list. It was proboally to hard for them to enforce all of the trademarks..

  6. #6
    Registered Mike's Avatar
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    Good decision really. Say if you were selling trainers, you could say how you offer trainers made by Nike, Reebok etc.
    Don't you just love free internet games ?

  7. #7
    Senior Member chromate's Avatar
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    Damn! I got excited when I started reading this post. I've been trying to do some advertising recently that involves a trademarked term and my ads kept getting rejected. I couldn't even use the term as the keywords which makes things hard if you're trying to advertise that product.

    Now I find that they're allowing it, but only for US / Canadian advertisers?! Annoying!

    It's also annoying that UK advertisers have to pay in GBP and not USD. That might sound funny, but it means that minimum bid for UK is effectively $0.09 whilst for the US it's $0.05 etc etc. It costs more. I think google should make it equal based on the exchange rate and the actual value of the instead of devaluing it as a way for them to make more money.

    For example, the UK minimum bid should be 0.02 whilst in the US it should be an equvilant $0.04. Not, in US $0.04 and in UK 0.04

    If you follow
    Last edited by chromate; 04-13-2004 at 12:51 PM.

  8. #8
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    You can now use Trademarks in Adword Campaigns
    Good.

  9. #9
    Trench Warfare
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    Originally posted by chromate
    Damn! I got excited when I started reading this post. I've been trying to do some advertising recently that involves a trademarked term and my ads kept getting rejected. I couldn't even use the term as the keywords which makes things hard if you're trying to advertise that product.

    Now I find that they're allowing it, but only for US / Canadian advertisers?! Annoying!

    It's also annoying that UK advertisers have to pay in GBP and not USD. That might sound funny, but it means that minimum bid for UK is effectively $0.09 whilst for the US it's $0.05 etc etc. It costs more. I think google should make it equal based on the exchange rate and the actual value of the ? instead of devaluing it as a way for them to make more money.

    For example, the UK minimum bid should be ?0.02 whilst in the US it should be an equvilant $0.04. Not, in US $0.04 and in UK ?0.04

    If you follow
    Aussie's have the same problem. Especially since the USD went south mid-last year.
    ________
    penny stocks to buy
    Last edited by ozgression; 02-06-2011 at 05:35 AM.

  10. #10
    Registered Member incka's Avatar
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    I thought you could bid in USD. When I looked you seemed to be able to...

  11. #11
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    Not quite yet:

    Hello,

    Thank you for your email. I understand that your keyword was recently
    disapproved for using a trademarked term.

    As of the 8th of April, we stopped processing new trademark complaints
    involving keywords in campaigns targeting the U.S. or Canada. We are
    currently transitioning to this new policy and until we complete the
    policy transition, we'll continue to monitor keywords for trademark
    complaints currently on file with us. As such, your ads may not be able
    to run on certain trademarked terms for the next several weeks.

    We appreciate your patience and understanding in this matter. I apologize
    for any confusion as a result of our changing trademark policy.

    Please feel free to email us at adwords-support@google.com if you have
    additional questions or concerns.

    We look forward to providing you with the most effective advertising
    available.

    Sincerely,

    Andrea
    The Google AdWords Team

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