Many of the major search engines and blog software vendors came
together to make a nofollow tag. The nofollow tag allows people
to leave static links in the comments and trackbacks which search
engines will not count for relevancy.
Essentially the tag is designed to be used when allowing others
to post unverified links into your site. You also can use it if
you are linking out to shady stuff as an example but do not want
to parse any link credit to the destination URL.
...
The nofollow feature looks as follows:
<a href=”
http://www.fgfgsgqf.com” rel=”nofollow”>Link Text</a>
People will still continue to run spam bots to spam blog
comments. Many blog owers will see their rankings drop hard since
many of their old comment links will no longer help boost their
own search relevancy scores.
The rel=”nofollow” tag may make it easier for many webmasters to
cheat out reciprocal link partners.
The WikiPedia was the first major non blog site to adopt the
nofollow tag and search engines may find in due time that the tag
has many unintended negative consequences.
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