Just got an email from something or other, cant remember now! doh. Talking about linking basically. The way i understood it basically comes down to page ranking mainly dependent on incoming links. So it doesn't matter how many outgoing links you have (as long as it all well structured and stuff) its the incoming links that matter.
So why is it that people dont want to give links? Or try to give links that are not seo friendly? Surely it doesn't matter with regards to the rank of your page/site what outgoing links there are?
I'm confused please explain! Is the only reason people dont link doing this is because they dont want to pass on pr to their competition?
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