PPC With Yahoo

[AndyTC]

Hey anyone noticed whether Yahoo actually sends real people or bots from your PPC Ads with them?

After upping my bid on a keyword yesterday i noticed today much more click-throughs in the yahoo admin but Google Analytics says no such numbers came from Yahoo search that day. According to Analytics they are out by about 12.

Not only that the bounce rate has gone up from 30% to 85% over night. I also notice a whole lot of traffic that spend 0 seconds on the site taking the site average from 2.5 minutes to 55 seconds.

Something doesn't smell right! I could potentially end up looking like this

[ishamel]

if all that signal sign something wrong I suggest you to stop yahoo marketing now and check all that situation.next action, if I were you, I will consider PPV over pay per click marketing.