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Thread: Ad Sales

  1. #1
    Aspiring Publisher
    Join Date
    Apr 2009
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    Lake Houston Area
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    Ad Sales

    Hello,

    I've truly enjoyed reading the fabulous information that Chris is sharing with the world. I've recently decided to publish a few sites and want to make sure I do it right.

    The information on revenue streams have primarily dealt with PPC, and affiliate programs. How about allowing companies to place a traditional ad on the site - optimizing it of course.

    Have anyone had an experience in this area? Rather than using the PPC model, how about setting up advertising accounts where the customer/client pays monthly?

    May I have your thoughts on this as well, Chris?

  2. #2
    Administrator Chris's Avatar
    Join Date
    Feb 2003
    Location
    East Lansing, MI USA
    Posts
    7,049
    You can do it but it is a lot more work and unless you have a local site you'll find it hard to do so until you get big. Big companies aren't going to spend a little bit on a little site, they buy big campaigns.

    You can also do both. Do the ad network ads but try to sell some of your own on the side.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
    Content Sites: ABCDFGHIJKLMNOP|Forums: ABCD EF|Ecommerce: Swords Knives

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