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Thread: How do 'You've Won' banners make money?

  1. #1
    Registered Member incka's Avatar
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    How do 'You've Won' banners make money?

    There all over the place, most text-based content sites filter them out, but they are popular on entertainment sites, but how do they make money?

  2. #2
    Administrator Chris's Avatar
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    Generally your "prize" is something like a rebate and or coupon on a purchase. Or to "redeem" it you need to enter your email address.

    This works the same way coupons do really. Putting coupons in the newspaper is a marketing technique for businesses. You're getting a deal but the business is still making money off you and they're getting you in their store/restaurant so maybe you'll like it and come again.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
    Content Sites: ABCDFGHIJKLMNOP|Forums: ABCD EF|Ecommerce: Swords Knives

  3. #3
    Registered Member incka's Avatar
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    I'm sure it must be more than this... How come they have such a higher CPM than other banners? I found one that was a holiday thing, could they be time-share companies?

  4. #4
    Administrator Chris's Avatar
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    Generally they don't have high CPMs, atleast when you consider how many clicks they get.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
    Content Sites: ABCDFGHIJKLMNOP|Forums: ABCD EF|Ecommerce: Swords Knives

  5. #5
    Senior Member chromate's Avatar
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    I found that quite often they tend to lead to something completely un-related where you don't win anything or get a discount or anything like that. They're just used to get people to click.

  6. #6
    Trench Warfare
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    Yeah, it's all about clickthru rates with those banners.
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    Last edited by ozgression; 02-06-2011 at 05:18 AM.

  7. #7
    Registered shim's Avatar
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    Originally posted by chromate
    I found that quite often they tend to lead to something completely un-related where you don't win anything or get a discount or anything like that. They're just used to get people to click.

    I've had the same experience, too.

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