Results 1 to 10 of 10

Thread: Smart Pricing

  1. #1
    Registered Mike's Avatar
    Join Date
    May 2003
    Location
    UK
    Posts
    2,755

    Smart Pricing

    Is this something that actually happens with Google? Recently my average CPC has droppped significantly and I'm wondering if its related to this. Over the last few weeks I was getting a lot of clicks, but recently the value of them has dropped a lot.

    So, does it exist? If so, what can be done to improve the situation?

    Thanks...
    Don't you just love free internet games ?

  2. #2
    Administrator Chris's Avatar
    Join Date
    Feb 2003
    Location
    East Lansing, MI USA
    Posts
    7,055
    Ahh Adsense... the perpetual arms race. It seems the last few years you just have to keep optimizing and adding more units just to tread water.

    There are other reasons that smartpricing when rates may drop though. You may have had a targetted campaign end. Then the economy does affect the advertising budgets of companies and so that could be doing it as well.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
    Content Sites: ABCDFGHIJKLMNOP|Forums: ABCD EF|Ecommerce: Swords Knives

  3. #3
    Administrator Chris's Avatar
    Join Date
    Feb 2003
    Location
    East Lansing, MI USA
    Posts
    7,055
    .. of course... this is also why it is good to diversify into other types of income, such as ecommerce or affiliate stuff.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
    Content Sites: ABCDFGHIJKLMNOP|Forums: ABCD EF|Ecommerce: Swords Knives

  4. #4
    Registered Mike's Avatar
    Join Date
    May 2003
    Location
    UK
    Posts
    2,755
    Yep, I'm trying to diversify as much as I can now. Adsense has been on fire for the last few months yet it's dropped terribly over the last couple of weeks - so I don't think it's to do with campaigns or the economy. If it was to do with the economy, I think the drop would have been more gradual than what I'm seeing now.

    Any other tips to move on from this? On most of my pages I have three units; two regular ones and then one CPA ad. The CPA one doesn't do too much anyway so I'll probably take that off, but I'm thinking of now removing one of the others. Think it'll help?
    Don't you just love free internet games ?

  5. #5
    Registered ZigE's Avatar
    Join Date
    Dec 2006
    Posts
    122
    Check for mfa / arbitrage sites

  6. #6
    Registered Mike's Avatar
    Join Date
    May 2003
    Location
    UK
    Posts
    2,755
    As if by magic, things are starting to look better over the last few days. Still, it'd be nice to have a backup plan.
    Don't you just love free internet games ?

  7. #7
    Junior Registered
    Join Date
    Jun 2008
    Posts
    6
    Do you use Google analytics? this will help you to track where your traffic coming from. try it so you have an idea.

  8. #8
    Administrator Chris's Avatar
    Join Date
    Feb 2003
    Location
    East Lansing, MI USA
    Posts
    7,055
    Wait until tommorow, double whammy. End of month, end of quarter. Lots of ad campaigns will probably be ending.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
    Content Sites: ABCDFGHIJKLMNOP|Forums: ABCD EF|Ecommerce: Swords Knives

  9. #9
    Registered
    Join Date
    Feb 2007
    Posts
    104
    Sometimes, drops or sudden boosts in prices might be due to the online market conditions and the status of the keywords.

  10. #10
    Website Developer
    Join Date
    Oct 2004
    Posts
    1,607
    Google has taken steps to make the content targeting more usable to all users. Its fairly easy to see what publishers send converting traffic, which don't, and exclude those that don't.

    This has been possible for a very long time, but it just wasn't quite this easy.

    Ad optimization is the name of the game now, advertisers are paying closer attention to what they are buying.
    Make more money - Read my Web Publishing Blog

Similar Threads

  1. About Adsense Pricing
    By Chris in forum Recent Blog Posts
    Replies: 0
    Last Post: 05-12-2007, 08:40 AM
  2. Investing 50-100K in Web Sites. Smart move?
    By Dural in forum Business and Legal Issues
    Replies: 20
    Last Post: 12-19-2005, 09:01 AM
  3. Replies: 0
    Last Post: 04-27-2004, 07:55 PM
  4. Amazon Pricing Error
    By incka in forum General Chat
    Replies: 1
    Last Post: 03-14-2004, 10:15 AM
  5. AWS: Store pricing info up to 7 days
    By GCT13 in forum Advertising & Affiliate Programs
    Replies: 2
    Last Post: 02-06-2004, 06:43 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •