It's the biggest five-year change in Google's algorithm, affecting one in ten search queries. Google aims to enhance the interpretation of complex long-tail search queries and display more relevant...
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It's the biggest five-year change in Google's algorithm, affecting one in ten search queries. Google aims to enhance the interpretation of complex long-tail search queries and display more relevant...
Cornerstone content is the core of your content and the pages or posts you want to rank highest in search engines are also a corner stone content. Cornerstone content is usually very long,...
Title.
Meta description (it is not ranking factor, but with the proper keyword, there is also proper answer to the search query in the search engine).
URL.
Content on your web (but do it naturally...
Body content relevance refers to the non-image texts on the web page of the web site and is descriptive in nature. It enhances your optimisation and helps you achieve higher ranking in the search...
It is not a challenging task of auditing the site once you know the basics of SEO audit. Well, it is very crucial for the person to identify the technical issues on the site. Various sites are...
Check this link https://support.google.com/chrome/answer/95669, and follow the steps.
Cornerstone content is like that broad piece of content you have from where you can spin off micro content. So a vlog or an ebook or a 2000+ word article can be your cornerstone content which is...
Keyword density is the percentage of times a keyword on a web page compared to the total number of words on the page. So if you have a text that is 100 words and 5 of those are your focus keyword,...
Yes, it matters.
However, if you are in a niche where even the old websites have poor quality content, then you can create a new website, add good quality content, attract a few good backlinks and...
Once you have confirmed that you have been penalized by Penguin update, you can take several steps to recover from it-
Download all your backlinks from Google webmasters or other tools
Start...
Google looks at three things when calculating Quality Score:
Expected click-through rate (CTR), which reflects the likelihood a user will click on an ad.
Ad relevance to the query. The ad copy...
Doorway pages are web pages that are created for the deliberate manipulation of search engine indexes. A doorway page will affect the index of a search engine by inserting results for particular...
Landing pages are important because of how well they convert.
If you target a specific audience and end that audience to a dedicated landing page which has been made for them.
Then you offer...
The reasons may be poor navigation, poor site structure or the landing page provides all the information a user needs, so there is no need to go other pages of your website.
Simply because, SMO is a huge subset of overall SEO, it is very important.
Social Media is the biggest source of active, powerful backlinks. Platforms like Facebook and Twitter are the top drivers...
Know Your Content Goals
Know Your Content Differentiation Factor (CDF)
Know Your Topic Area(s)
Do Audience Research
Create Audience Personas for Your Content Strategy
Research Targeted Keywords...
If you receive a manual penalty, then use the Google Disavow Tool. Manual penalties are the reason why Google created the Disavow Tool in the first place.
In addition, Google looks at bounceback to search results. 404s cause thouse bounces.
Penguin was a quality filter that ran in parallel to the search engine algorithm. As of 23 September 2016, it has been incorporated into the main algorithm and runs in real-time.
Latent Semantic Analysis (LSA), also known as Latent Semantic Indexing (LSI) literally means analyzing documents to find the underlying meaning or concepts of those documents.
The latest version of Panda update is 4.1 . It has been released some days ago
Inbound Links - is the link pointing to your website from other website.
You can Signup to Google Analytics using your Gmail user id and password. Submit your site details and then paste a small code in the Head section of your site to verify that this website is indeed...
The search engine's indexing "robots" (or "spiders") will examine and index suitable documents from web servers that are added explicitly to its configuration.
Two types of search engines
1. Crawler-based search engines - Google, AllTheWeb and AltaVista,
2. Human-powered directories - Yahoo directory, Open Directory, etc.