Why Google hates the paid link building?

Hello friends,

Why Google hates the paid link building?

Paid link building is not recommended by Google as SEO activities must be performed ethically and paid links are one of black hat techniques.

Google hates paid linking as they are considered as link trades between websites. Hence they are considered bad by Google and your website can get penalized for using such backlinks to rank in Google.

google hat black hat techniques such as paid link, hidden link and more.

Building Backlink is an important part of SEO, but Google like only organic traffic. The website gets penalized by Google if the backlinks are paid.

Backlinks coming from authoritative sites are appreciated by Google only if they come from organic sources. Paid link building indicates that you are least interested in making efforts for organic ones and hence it hates paid link building.