How do you measure social media success?

How do you measure social media success?

Monitor audience growth with “volume” While not the most important metric, volume is still key when understanding the impact you're making on social media. ...
Amplify Your Message With “Reach” ...
Build Trust and Nurture With “Engagement”

You can measure the success by following things
-Speed of response time.
-Customer satisfaction surveys.
-Engagement on social media.
-Customer retention.

Hello, to check if my campaign is running good I look for the Social traffic, Returning visitors, Behavior flow and User demographics which helps me in knowing that I am doing good and what are the things needed to optimize.

Thanks!

segment bi

Monitor audience growth with “volume” While not the most important metric, volume is still key when understanding the impact you're making on social media
Amplify Your Message With “Reach”
Build Trust and Nurture With “Engagement”

Measure Success. The only way to determine the strength of your social campaigns is by measuring their performance. Use social media monitoring tools to see what your competitors are publishing, respond to customer concerns, and track brand mentions and influencer campaigns

-Track Follower Growth
-Identify Optimal Times for Engagement
-Track Likes and Reactions for Your Posts
-Monitor Mentions
-Determine Reach
-Review Replies and Comments for Your Posts
-Find Out What Content Is Being Shared
-Track Referral Traffic From Social Media
-Examine Click Rates