Which KPIs would you use in Social Media reports?

Which KPIs would you use in Social Media reports?

Clicks: ...
Likes: ...
Shares: ...
4. Comments: ...
Brand Mentions: ...
Profile Visits: ...
Active Followers:

-Total Reach
-Total Impressions
-Number of Followers
-Number of Clicks
-Total Shares
-Average Engagement Rate
-Customer Acquisition Cost (CAC)
-Customer Testimonials

-Engagement
-Reach/ Impressions (Organic and paid)
-Engagement Rate
-Cost Per Engagement/Cost Per Lead
-Visits (blogs/ website) (Thorugh social media)
-Views(Youtube/Videos)(Thorugh social media)
-Where do you stand among your Competition

The actual KPIs that you can measure will vary by social media platform, but typically include the following:
Clicks
Likes
Shares
Comments
Brand Mentions
Profile Visits
Active Followers

Hey @rscomponentseo please answer the thread properly so everyone can understand it.