1. Find & Focus on Your Target Audience
2. Create a Unique Selling Proposition
3. Expose Your Core Values – But Remember They’re Built on Perceptions
4. Unique Personality
5. Consistency Across Every Channel
6. No Me, Me, Me Talk; Be Genuine and Add Endless Value
7. Focus on Positives
8. Make Promises & Stick To Them
9. Extend Your Brand at Every Opportunity
10. Don’t Forget to Evolve
