What is google adwords in digital marketing..?

Hello friends,

What is google adwords in digital marketing..?

Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.

Google AdWords is the former name of Google Ads. It is an advertising platform that allows us to manage search ad and display ad campaigns. Search ads are the ads that show up when you do a search at Google.com. Display ads can show up in a variety of webpages and apps and in a variety of formats (video, image, text, etc.).

Google Adwords is a paid keyword promotion tool used to build your keyword popularity and also generate good traffic from them.