How to increase impression of my website?

Hello Everyone !! How to increase impression of my website? from last one week my website impression going down so please suggest me what i do for increasing my website impression.

Advertise.
Optimize the site for the Search engines in terms of SEO.
Update the content of the website regularly.
Get more engagement through social channels.
Target long tail keywords.
Include more and more headings.
Start involving yourself in guest blogging.

Perform On-Page SEO. ...
Get Listed. ...
Post to Social Media with Hashtags. ...
Use Landing Pages. ...
Target Long-Tail Keywords. ...
Start Email Marketing. ...
Advertise Online. ...
Guest Blog.

Impressions can be increased by good off page techniques like:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission

There different ways that one needs to do to increase impressions for their websites are:
Create content that gives values to the reader. Once you get users on the website try engaging with the users, check if your website link structure is optimized and SEO friendly. Engage with your audience of interest over social media etc.