What is the difference between Branding and Direct Marketing?

What is the difference between Branding and Direct Marketing?

Direct response marketing usually centers on sales inducements to drive demand, long-term brand building focuses on driving up the perception of worth of the product or service. In essence, brand management is used to increase profit margin over time so the company earns more on each sale.

Brand marketing: The focus of brand marketing is towards building awareness.
Direct marketing: direct marketing is about directly telling people what your business is about and giving them the option to do business with you right away.