What do you mean by user intent in SEO?
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What do you mean by user intent in SEO?
The user intent, or search intent states which goal or intention an internet user has when entering a search term into a search engine. User intent is now a central factor in content and search engine optimization and is eclipsing individual keywords as a dominant ranking factor.
User intent can be informational, transactional or navigational. If a keyword is usually searched for with the intention of finding out more about it, then this search is informational. If the user wants to be lead to a certain site, such as with brand names, their search is navigational. If user’s intent is to buy something behind a search term, then the search is transactional.
Searcher intent is the motive a person has for carrying out a query through a search engine. Understanding and optimizing for your customers' intent is critical for SEO.