What is the use of press release submission in SEO?

What is the use of press release submission in SEO?

Press releases are most important to promote your business or websites.

A press release is essentially a communicative tool that lets users know about your company and its products/services and website. While press releases communicate with target audiences and stakeholders(internal and external), they also communicate with search engines. The release should be SEO friendly to garner more reach.

A press release is the written, official and authorized form, which is given to journalists as a summary of what was discussed at a press conference, or of a certain meeting or some event of connotation and public interest. They are also used as a promotional method for the launch of new products or services by companies and other organizations.

Press release is an important activity of releasing unique and important information about any website.

Press release submission is an off page technique that helps to promote your website products and services. It helps to build backlinks for your website and gain more traffic to your business.

The concept behind press releases writing and distributing among media houses is that they should be used to share newsworthy content with potential customers and interested parties. Press releases can also be used to strengthen your existing SEO strategy, which may already include a social presence, blogger outreach programs, blogging, or content marketing.