What is SEO Split Testing..?

Hello friends,

What is SEO Split Testing..?

SEO Split Testing is a method for testing which changes to your website can cause a lift search traffic.

It's aka A/B testing!

In SEO split testing, we're trying to ascertain which version of a page will perform better in terms of organic search traffic.

SEO Split Testing is also called as AB Testing. This is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance.

With SEO split-testing, there's a heavy amount of lifting that goes into planning a test out, actually setting it up, and then executing it. What you're essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates.