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RankBrain has been a significant ranking factor since the past few years, and will continue to be so in 2018 too. And, this element is clearly linked to various user experience signals like on-page time and CTR. To make a place for yourself at the top of SERPs, you need to satisfy Google’s RankBrain by writing compelling on-page content, having a fast loading website, include relevant images and videos, optimize title tags and metadata, etc.
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
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Originally Posted by nextmiledigital
RankBrain uses an Artificial Intelligence learning system to guess at words and phrases it might not have seen before. RankBrain learning system interprets language and queries in a similar way that 'gut feeling' or 'guessability' works in people