Which is the best for Online Marketing SEO or PPC?

Hello - Which is the best for Online Marketing SEO or PPC?

Both are best for me

Search engine optimizing a website to receive higher organic search engine results produces a better return on investment than paid search engine advertising
- Effective search engine optimization leads to higher organic search engine results
- Paid advertising can deliver immediate traffic but is costly and traffic to your website will cease once your budget runs out
- Over time, organic search result traffic to your website will continually increase if you continually conduct effective search engine optimization on your site.

For instant leads select Google AdWords where you can started getting leads from day 1. If you have patience then focus on organic seo.

Both are best marketing tool

Both SEO and PPC plays an important role in online marketing. If one has to answer which one is better among this two than it depends on various factors. One of the most important factor is if website is not fully optimized their is no sense in running PPC campaign as it will increase the bounce rate and decrease the conversion rate.

SEO

SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.

PPC/ SEM

PPC/SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic. Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another very important component; and that is search engine marketing.