What is different between PPC and Adword?

What is different between PPC and Adword?

PPC (Pay Per Click) is a model in internet marketing, in which the one who promote ads will pay for a click. PPC is mostly used in search engine marketing whereas Google Ads, Bing Ads and some more will be under this. Adwords is a tool used to promote ads in Google and it's not same as PPC.

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

PPC is an advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

PPC is one of the schemes when showing online ads. It charges the advertiser for every click that its ads get instead of per thousand impressions, which was the standard prior to the introduction of PPC. Adwords is one of the services being offered by Google that offers PPC advertising. Prior to PPC, Google also primarily used CPM to measure the amount it should charge.

PPC is one of the schemes when showing online ads. It charges the advertiser for every click that its ads get instead of per thousand impressions, which was the standard prior to the introduction of PPC. Adwords is one of the services being offered by Google that offers PPC advertising.