What is keyword research in Seo ?

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What is keyword research in Seo ?
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Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Keywords are usually broken up and grouped based on the number of words within the query phrases.

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

Why keyword research is so important. By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.

Keyword research is a fundamental practice in search engine optimization (SEO). The keyword research process involves chosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for.