Why do we do competitive analysis?
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Why do we do competitive analysis?
Competitive analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
The ultimate goal of analyzing the competitors is to rank higher and get a good position in SERP.
This is the primary goal. It helps to you identify your competitor strength and weakness that will assist you to get high rank in search engine.Quote:
Originally Posted by MVMinfotech18
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.