What is AMP and how is it useful?

What is AMP and how is it useful?

Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty.

AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site.

Accelerated Mobile Pages, is an open-source project created by Google with the aim of facilitating a smoother browsing experience for mobile devices.