What is the possible impact of Ad Rank on Cost per Click?

What is the possible impact of Ad Rank on Cost per Click?

It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including: ... The relevance of each keyword to its ad group. Landing page quality and relevance

Therefore, whenever Google changes your Ad Rank one should pay due attention. Ad Rank has enormous influence on the reflectiveness of the ads to the potential and prospective customers. Here's the basic concept: Ad Rank in AdWords has always been calculated depending on Max CPC (Cost Per Click) and the Quality Score.

Ad rank is essentially a formula used to determine ad position that multiplies your Quality Score with your maximum cost-per click bid, or CPC. Higher ad rank results in better ad position, which, in turn, often results in higher click-through rates. High click-through rates, in turn, positively affect Quality Score.

It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group. Landing page quality and relevance. The relevance of your ad text.