Which are the various steps that you would take to optimize a website?

Which are the various steps that you would take to optimize a website?

Analyze and study your website. ...
Review your competition's website(s). ...
Research keywords. ...
Place keywords strategically throughout your content. ...
Include meta and title tags. ...
Develop some base traffic reports. ...
Keep providing new content. ...
Get other websites to link to you.

-Develop a content strategy
-Use SEO planning tools
-Apply your keyword research
-Incorporate keywords into content
-Use heading tags
-Internal linking
-Image optimization

For optimizing a website, following steps, should be followed:

Keyword Research
Craft outstanding content with keywords
Speed up your website
Update page titles