What is the use of Google tag manager ?

What is the use of Google tag manager ?

The main use of the google tag manager are free and future proof,ease of use,predefined tags,improving user experience,site speed.

In the words of Google: "Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code.

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In the words of Google: "Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code

Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.

Use of Google Tag Manager:

1. Future-proof your website: Upgrading to Universal Analytics may be a pain if you have to do a lot of code swapping, page modifications, etc. Instead, use Google Tag Manager to make the gradual switch to Universal Analytics, testing as you go.

2. Speed: Changes and new Tags can be made rapidly and do not require code changes to the website.

3. Flexibility: Google Tag Manager is great for marketers as they don’t need to involve a developer with every single little tweak to simple Tags.

4. Debug Options: Making sure that your Tags works BEFORE you publish them to the live site is real, really important.

5. User Permissions: GTM allows you to set permissions for individual users that include view, edit, and publish.

6. Built-In Tags: GTM has included tags for classic and Universal Analytics, AdWords conversions, remarketing, as well as other popular ad networks.

It have many features there are easy update and future proof websites,debug features,users and permission management,built in tracks,event tracking.

Google Tag Manager allows you to conveniently manage tags on your site.

Google Tag Manager is a tag management system that allows you to quickly and easily update tags

It is one of the analytics tool that helps to marketers to add website tags and also including site analysis and remarketing etc..

"Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code.

Google Tag Manager can help replace multiple tags with single GTM tag.
Google Tag Manager avoids the need of snippets or coding.
Google Tag Manager may help reduce the loading speed of the website.