What’s the point of email marketing?

What’s the point of email marketing?

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Well the point of email marketing is to extend your digital marketing strategy yes you have pid advertising, websites and social media but its never good to place all you eggs in one basket. Email marketing is still the most effective in terms of return investment as digital marketing strategies. If you look at something simple like mail chimp you will see how you can really get in depth and segment users to tailor emails on masse just for them. It also allow you to reach out to clients that you have acquired as leads but did not convert ( remarketing ) and lastly clients you would never have had.