What Is CPC In Adwords..?

Hello friends,

What Is CPC In Adwords..?

Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. ... Actual CPC is often less than max. CPC because with the Google Ads auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).

Cost Per Click refers to the actual price you pay for each click in your PPC.