How do you approach keyword research?
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How do you approach keyword research?
Step 1: Make a list of important, relevant topics based on what you know about your business. ...
Step 2: Fill in those topic buckets with keywords. ...
Step 3: Research related search terms. ...
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
Check the Search Volume, Clicks & Traffic Potential. ...
Look at Your Competitor's Traffic-Generating Pages. ...
Identify Search Intent for Your Keyword (Via Google) ...
Determine If You Can Fulfill Search Intent. ...
Manually Assess Ranking Difficulty (Link Profile + On-Page)
Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy overall.
I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.
That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
-Brainstorm potential keywords
-Select the Most Relevant Keywords
-Find Keyword Variations and Related Terms
-See how competitors are ranking for these keywords
-Use Google’s AdWords Keyword Planner to Check on Volume and Competition