What is bounce rate in digital marketing?

Hello friends,

What is bounce rate in digital marketing?

It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.

The bounce rate can be defined as the proportion of visitors to a website page or site that exit after visiting a single page only, usually expressed as a percentage.

Bounce rate refers to the number of users that exit your website after viewing one page, rather than navigating to subsequent pages on your site. Monitoring your bounce rate helps you identify how effective your content and design are at attracting further interest in what your site has to offer.