Is Google AMP a ranking factor (for SEO)?
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Is Google AMP a ranking factor (for SEO)?
Google AMP is certainly one of the key ranking factors for Search Engine Optimization (SEO). AMP stands for Accelerated Mobile Page. This open source tool is going to help people design web pages that are mobile compatible. Using AMP, you can create pages which load in a fraction of second.
No, AMP itself is not a ranking factor. AMP provides a set of benefits including increased speed, lazy loading, https, privacy preserved pre-rendering, etc. And all of these contribute to SEO. Additionally AMP pages with structured data have the ability to appear in Rich Search Results such as Google's News Carousel.
Although AMP is not a direct search engine factor, speed is. Speed is an important component of search engine ranking. As a result, AMP will impact SEO significantly if your website is not up to par when it comes to speed.
AMP stands for “Accelerated Mobile Pages.” It is an Open Source Framework that was launched as a joint initiative by Google and several other technology and publishing companies. With AMP, it is possible to create simple mobile websites that load almost instantly.
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