We are trying to build up our traffic to an adequate level so that we can at least cover our operating costs. Our stats in terms of the search engines are not promising.
We currently have only around 1000 impressions a day, and some 94% of that is coming from referrer websites. Only a little over 6% from search engines.
The problem, from what I can see, is that our primary keywords are part of a very small set of keywords that have very large competition. Our main keyword phrase is "israel news". There are very few alterations or other possibilities around this that have little competition.
And because of the narrow focus of our services, we can't just move to a different set of keywords.
Any suggestions?