What are rich cards in the webmaster tool?

Hello friends,

What are rich cards in the webmaster tool?

Rich cards are a new format for search results that have been built on the prosperity of rich snippets. Similar to rich snippets, rich cards utilize the markup from schema.org to show content in a way that is put together in a more engaging visual format.

Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing better mobile user experience.

Rich cards and rich snippets allow users to directly engage with the content from the search page. Structured data that is used to mark up content helps Google to better understand the context of the content for the purpose of being displayed in Search.

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.