Why does structured data matter for SEO?

Why does structured data matter for SEO?

Structured data allows search engines to not only crawl your site, but to truly understand it. Yes, even search engines can have a tough time deciphering web page content. Some elements that seem perfectly obvious to us humans are meaningless to web crawlers.

Structured data is on-page markup that enables search engines to better understand the information currently on your business’s web page, and then use this information to improve your business’s search results listing. For example, structured data makes it easier for web crawlers to determine company basics, such as NAP (name, address, place) data, as well as more complex information such articles, events, products, recipes, etc. on your website.”

What is Structured Data and Why Does it Matter for SEO? That's where structured data comes in to play. Structured data is added directly to a page's HTML markup. Search engines use structured data to generate rich snippets, which are small pieces of information that will then appear in search results.

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