What is link equity?
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What is link equity?
Link equity is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another.
Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another
Link equity, also commonly known as “link juice”, is a frequently used term to describe the way in which a link can pass authority from one page to another.