Functionality rating more importance in eCommerce websites such as easy navigation, store locator, search engine optimization, mobile solutions, multiple languages and fast site load time.
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Functionality rating more importance in eCommerce websites such as easy navigation, store locator, search engine optimization, mobile solutions, multiple languages and fast site load time.
For clarity, I will call user facing application the site and development application/tool the platform. Here is my list -
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The top 3 important features for a eCom site are:
User experience - catalog, wishlist, shopping cart
Usability - useful search, filters, sorting, product details
Ease of use - from selecting an item to making payment
The top 3 important features for a eCom platform are:
Integration choices
Content enrichment
Scalability & Performance
Blog
Manage blog posts
Set blog publish date
Set post as “active” or “inactive”
Add blog summary and full blog post using Microsoft Word-like content editor
Add images and manage uploaded image library
Select blog category and author
Attached blog posts to product pages
Set post URL and SEO elements
Homepage Banners
Manage homepage banners
Set banner sort orders
Set banner URL or leave unlinked
Set banners as “active” or “inactive”
Navigation
Manage your main navigations including header, side and footer
Add drop down to main navigation
Manage SEO elements on links such as link title
Set links to open in same or new window
Auto Email Messages
Manage main email template design
Set messaging for order status emails mobile- Cell Phone number tracker with name and address
Set messaging for thank you email on product reviews and blog comment submissions
Yeah i agree with seobangalore but still you are missing one more significant point which is Google knowledge graph.
Right dear it's must necessary your navigation menus are perfectly working and website structures is main... First is your main banner, which playing pictures of their product randomly and after will start your special offer products around 200x200 box shape of 5 to 6 products. Below are other product links categories like Electric, Cloth, Camera and more...Each has 5 to 6 products.
1. Search Engine Optimization
2. Content marketing
3. Email marketing
4. Social media marketing
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The e-commerce functionality have many other features but you in below we have list out some feature your site is fully equipped for online sales,
1.Search box:
It allow the user quickly search for the product they looking for.
2.Featured products:
Displaying featured products in home page and general product push further make sure get noticed.
3.Related product:
It will show visitor what other products can along with purchase along side what are currently viewing
4.Newsletter subscription:
Allow the user enter the email address stay up to date with your offer and promotion
5.Navigation:
The navigation is important for e commerce platform user should easily access site quick link back to the shopping cart.
6.Good return policy:
The good return policy generally increase sales,customer more feel safe to buy
7.Good graphics:
Making good use of graphics banner and images attract the visitor.
1. Quality of Image
2. Alternate Views
3. Zoom Feature
4. Consumer Reviews
5. Product Comparisons
6. Live Chat
7. Product Demos
8. ‘Email a Friend’ Button
9. Show Products on Human Models
10. Share Buttons
Important e-commerce functionalities are effective search,checkout process,navigation,usability,product categories,delivery information,simplicity.