What is the keyword effectiveness index?
Printable View
What is the keyword effectiveness index?
The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign.
KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic.
A mathematical representation of the popularity of a keyword measured in number of searchers (demand), compared to its popularity measured as the number of pages in a search engines index (supply).
KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic. It is a metric that values a keyword between 0 to 100.
According to the KEI definition, the best keywords are those that have many searches and that don’t have much competition in the search results. A low KEI is therefore preferable.
The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your optimization.