What is Facebook referral traffic?

Hello friends,

What is Facebook referral traffic?

By default, Google Analytics sees people coming to your website from Facebook as a referral, which is an inbound link from another website. This is the case for people finding your content on the Facebook app and the Facebook website.

When someone clicks a link on a website or social network and is then taken to another site, Google Analytics counts that visitor as referral traffic.

Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic