Why you need to prioritize Quality Score?

Quora adds 3 new targeting options for advertisers
1. Keyword history targeting
2. Gender targeting
3. Browser targeting

The goal of this post wasn’t to suggest no one should ever optimize for quality score — in fact, you should! But, at some point, you will likely have to prioritize some account optimization efforts over others, and your quality score optimizations should be prioritized based on their likelihood to impact your account and business goals.

Quality score should be Prioritize because Ad rank depends upon quality score and Bid so If you improve quality score your bid will go down.

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Originally Posted by nikki shah

Quora adds 3 new targeting options for advertisers
1. Keyword history targeting
2. Gender targeting
3. Browser targeting

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This is only concerned to those using Google Adwords right?

Hey @nikki, thanks for sharing great keynotes, it will be helpful a lot especially to those who are using Google AdWords.