Quote:
Originally posted by flyingpylon
I agree that many AWS sites (and many sites on the web, for that matter) are just plain horrible.... Many people are quite satisfied with crap. Why do you think Wal-Mart does so well?
Disagree. WalMart doesn't sell crap, their product selection is quite fine. I look at WalMart stores as a near-perfect vehicles for giving people exactly what they want in a shopping experience. To that end, I make the assumption that WalMart has put the same kind of attention into its website, and study walmart.com's overall layout and interface.
Quote:
Originally posted by flyingpylon
[One could] put some effort into combining the technology and Amazon's vast product catalog to present the products in a specialized way that Amazon never could. You hope that by presenting useful information in a visually appealing and user-friendly way, visitors will be impressed enough to purchase from your site rather than directly from Amazon....
I don't know that we're anywhere near knowing which model is "better".
Ahhh - but Amazon does. As AWS sites (Amazon shopping site laboratories) proliferate they'll acquire a fascinating data collection, data that could be utilized for large or subtle shifts in Amazon.com's overall desing/layout. Imagine the developers at Amazon, being able to pour over the AWS sites that convert the best (and maybe better than Amazon.com). Wouldn't you like to know which sites those are? I sure would! :D