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Hi all,
When you build an AWS site, there are two steps so that the users can go to Amazon (As I saw to many websites):
1- A page with products: picture, price, "you save...", a link that point to the detail page
2- detail page for each product and link that go to Amazon.
*Do you think, it is important to keep the step 2 in your server?
** I was thinking that if the step1 directs users directly to amazon, CTR will increase. Do you try this??
Thanks
On my site with a direct link (ie, no details page), my conversion rate is higher than the sites with detail pages. I'll be stripping those detail pages off soon and just using direct links :)
Hmm, interesting will have to give that method a try - it would mean lots less pages in Google though.... My cooking site now has ~18,000 :) And most of my traffic goes from links from Google to product detail pages.
I HIGHLY recommend looking at your entry points before you bother with the switch...they should mostly be your detail pages. What I would expect is that removing the pages would increase your CR, but your traffic and sales will drop significantly.
CR is very important, but it is not everything.
"my conversion rate is higher than the sites with detail pages. I'll be stripping those detail pages off soon and just using direct links"Quote:
but your traffic and sales will drop significantly.
On my AWS sites it is the details pages that get indexed by google most, not the cateogry pages. Also, they are the ones that get hit when someone searches for keyword. It would be a disaster for me to switch.
Some stats from my quarter so far:
Single AWS site with direct links (no product pages) - 34 products sold
4 other AWS sites, with products pages, combined - 34 products sold
Now, sure, the single AWS site has products people usually order multiple items from. But these are still about 15 seperate orders.
My thinking is, who can sell a product better - me or Amazon?
tntcheats -- not sure why you posted that. I considered that information before I posted, and what I posted is still correct.
MarkB -- You can't really compare sites like that, you need a lot more numbers and controls set to do an accurate comparision of which is best. I would not make decisions based on that info.
To simplify my original point -- I can almost guarantee that 90% (or more) of the traffic to your AWS sites comes from the product detail pages. If you remove those your traffic will die and your conversion rate won't matter since you won't have enough traffic to generate the # of sales you'd want.
I *can* compare sites like that, and I *will*. Infact, I have already :p
And I should, perhaps, add that my 'combined' sites get twice as much traffic as the single (first) example.
But I also sell more cooking items than plasma screens.
Also I agree with pickled, I would rather have 1k clicks and a 1% CR, than 100 clicks and 5% CR. Like he says, CR isnt everything.
fascinating, does this seem to be true for the more expensive items or the less expensive ones?
R2 - if you have a site where 100 clicks is a CTR of 5%, then building the traffic to 1000 clicks at 5% would be less work than building traffic to 1000 clicks with 1% CTR, no?
Hold on, are we talking about 'Click Through Rate' or 'Conversion Ratio'?
Since its the details pages that gets the traffic, I would think building any traffic would be difficult without indexed details pages.
Maybe the market of the site would make a difference, I guess it could work for some products?
Sorry, I thought you were talking about click-thru. But the same thing applies. I'd rather a site with a CR of 5% than one with 1%, as I can always build traffic (or try to :P).
Yep, I guess thats the clincher. If its 10 times harder to get traffic to product list pages, then the 1% CR will still be better. But if its only twice as hard, then direct links would be better....Quote:
Originally Posted by MarkB