What is a good CTR for Google search?

Hello friends,

What is a good CTR for Google search?

Clickthrough rate reveals how often people who view your ad end up actually clicking it. CTR can be used to help you determine the quality of your imagery, positioning, and keywords. Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad.

Click-through rate, or CTR, is hugely important for advertisers. In most PPC platforms, including Google Ads (formerly known as Google AdWords) and Bing Ads, your CTR helps determine both your ad rank and your cost per click. The higher your CTR in Google Ads, the better your ranking and the lower your costs.

CTR is also depended on the niche.
So asking about which niche babaji?

The ratio of good CTR varies from niche to niche. So, for which niche you want to know about the CTR ratio?

A “good” organic CTR can be subjective and vary widely until you have other data to compare it with.