What is the role of SEO (Search Engine Optimization) in digital marketing?

What is the role of SEO (Search Engine Optimization) in digital marketing?

Digital marketing is a type of marketing strategy that mainly uses the internet to communicate brands to consumers. SEO or Search Engine Optimization is one of the top tactics used when employing this strategy. ... 1.On-page Optimization. This is a technique used to increase visibility and user traffic.

SEO in digital marketing is a part a separate channel without SEO digital marketing is incomplete.Using SEO you can expose your website content, keywords, NAP, information etc it’s like promoting your website for visibility in Search Engines.For SEO to work on your website we need to optimize your website using on-page and off-page techniques which are the core parts of SEO without these their is nothing called SEO.

Search engine optimization (SEO) is a marketing tactic focused on growing your visibility in organic (non-paid) search engine results to drive traffic to your site